The PATS Show 2018 – Pet Business Photography

After a hectic few weeks at Crufts and The Photography Show, you’d think I’d have had my fill of exhibitions for the year.

Staying ahead of the pack was the title of my recent photography talk and I’m always looking for new and creative ways to find out what’s going on in the pet industry first and then find ways to get in front of my target clients.

Understanding your client needs is important to all businesses yet often photographers and artists then not to work with the end in mind.

Events like PATS hosted at the beautiful Epson Racecourse, gives me an excellent opportunity to see the latest products on the market and how they are being promoted.

Visual assets are everywhere and you can clearly see how different images and styles are used for banners, displays and point of sale equipment.

It really doesn’t matter whether you are a dog walker or a multi national pet food manufacturer, engaging a professional photographer that’s aware of your brand, your existing marketing and really can make your campaign a success or a failure. For more information on Pet Business Photography contact me on 01580 392010.